Westin Cape Town launches next stage of its year-long Well-Being Movement
Date Posted: October 4, 2014
Source: Media Update
Westin Cape Town has launched the next stage of its year-long Westin Well-Being Movement following the signing of two new nutrition-focused partnerships with SuperChefs™ and The Juicery and the addition of dietician Ashley Koff RD as the newest member of the brand’s Well-Being Council.
As an advocate for wellness and healthy eating, Westin teamed up with SuperChefs, a group of doctors, dentists, dieticians, chefs and other experts dedicated to educating kids on the importance and the fun of eating smart, to create The Westin Eat Well Menu for Kids. The extensive new menu, which has rolled out at Westin properties worldwide, includes eight signature dishes created and tested by kids, receiving a stamp of approval from notoriously finicky eaters. Building upon its existing healthy SuperFoodsRx™ menus, a new dedicated fresh juice and smoothie offering, Westin Fresh by The Juicery, is currently rolling out at Westin hotels worldwide. The programme was created with leaders in nutrition, featuring juices and smoothies designed for business and leisure travellers seeking healthy options while travelling.
“The Westin brand positioning is deeply rooted in wellness. As we continue to roll-out innovative wellness options for our guests as part of the Westin Well-Being Movement, we saw this as a perfect opportunity to introduce two new programs that are carefully customised to help guests continue their healthy eating habits while travelling,” said Rob Kucera, general manager for the Westin Cape Town. “Both SuperChefs and The Juicery have made great strides in making it easier to help maintain a healthier life while promoting the importance of good nutrition.”
In addition to the new partnerships and programming with SuperChefs and The Juicery, Westin has also appointed its next expert to the Westin Well-Being Council. Leading the team with insightful and informational content surrounding the brand’s “Eat Well” pillar is Ashley Koff, RD. An internationally-renowned dietician, Koff is dedicated to imparting the value of quality nutrition choices in achieving optimal health.
“Westin is the first global hotel brand I have encountered that takes such a thorough approach to the well-being of its guests,” said Koff. “I look forward to contributing my experience and knowledge to the Westin Well-being Movement to further inspire others to pursue and enjoy a balanced, healthy life.”
Westin Hotels & Resorts is dedicated to ensuring that guests leave feeling better than when they arrived. Earlier this year the brand launched The Westin Well-Being Movement – a year-long global initiative designed to enhance the well-being of guests and associates with the introduction of a string of innovative partnerships and programmes across the brand’s six pillars of well-being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.