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WESTIN HOTELS & RESORTS INTRODUCES NEW NUTRITIOUS OFFERINGS TO HELP TRAVELERS

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Date Posted: September 4, 2014
Source: Hozpitality.com

SuperChefs Reaches Malaysia - 'EAT WELL' WHILE ON THE ROAD More than Half of Travelers Crave Healthy Food Options while traveling and 41% are Afraid of Putting on the Pounds, Inspiring Starwood’s Wellness Brand to Partner with SuperChefs and The Juicery

MALAYSIA, KUALA LUMPUR – August, 2014 –Westin Hotels & Resorts unveiled the next stage of the year-long Westin Well-Being Movement with the announcement of two new nutrition-focused offerings, The Westin Eat Well Menu for Kids and Westin Fresh by The Juicery, in partnership with SuperChefs™ and The Juicery.

As an advocate for wellness and healthy eating, Westin teamed up with SuperChefs, a group of doctors, dentists, dieticians, chefs and other experts dedicated to educating kids on the importance and the fun of eating smart, to create The Westin Eat Well Menu for Kids. The extensive new menu includes eight signature dishes created and tested by kids, receiving a stamp of approval from notoriously finicky eaters. A new, dedicated fresh juice and smoothie offering, Westin Fresh by The Juicery, features juices and smoothies designed for business and leisure guests seeking healthy options while traveling.

To set the stage for the new program, The Westin Kuala Lumpur and The Westin Langkawi Resort & Spa will be rolling out the campaign with interesting and fun activities related to the brand campaign for the in-house guests. To celebrate the launch in Malaysia, The Westin Kuala Lumpur will be activating the Westin Fresh by The Juicery “Happier Hour” program starting from 25 August 2014.The hotel team will set up a bar next to its lobby every Friday from 4.00pm to 5.00pm, offering free juices chosen from the Juicery menu for guests to sip and unwind in the evening. The juices will be rotated every week to give a refreshing and exciting taste for guests to enjoy and experience. In line with this local activation program, for one whole week, in-house guests will be given a SuperFoodsRx inspired room amenity that includes dark chocolate wrapped in a charming ribbon when they check in to the hotel.

Not forgetting the little ones, parents can sign up their kids through a dedicated Kids Pots, Pans & Palate Cooking Class at Daily Treats, available every Saturdays and Sunday from 2.00pm to 4.00pm. Children aged from 5 to 17 years old are encouraged to start exploring their passion in the culinary industry by learning how to make pastries, cookies, sandwiches, salads, cupcake decorating and pizza making with guidance from the hotel’s chef. This program is available at RM98nett per child for 2 hours. For reservations, please call +60327738338+60327738338+60327738338+60327738338 or email the team at westindining@westin.com

Just an hour flight away from Kuala Lumpur is The Westin Langkawi Resort & Spa. Located on the mythical island of Langkawi, guests can have the pleasure of sipping on the delicious and healthy juices and smoothies available during breakfast time at Seasonal Taste Restaurants, as part of the Westin Fresh by The Juicery programme. The juices and smoothies will be rotated every day to showcase a variety of flavours from the Juicery menu.

In addition to that, the resort team will also be having a rejuvenating Sunrise Flow Yoga class at Heavenly Spa available on every Saturday starting from 6 September 2014. The Yoga session will be conducted by a professional instructor for an hour, from 8.00am to 9.00am. Each group session will only require a minimum of 3 to a maximum of 30 people. Each participant will be given mineral water, cold towels and a mat during the class. The pricing for each session will be RM40 per person for hotel guests; RM25 per person for Westin Work Out (WWO) members, Heartbeat Fitness Members and local Langkawi Residents. To top it off, the resort will be offering a special 25% discount for all in the month of September and October 2014. To find out more information, please call the team, at +6049608888+6049608888+6049608888+6049608888 or email westin.langkawi@westin.com

Kid-Tested Menus Puts the Fun into Healthy Eating

The Westin Eat Well Menu for Kids demonstrates The Westin Kuala Lumpur’s dedication to the well-being of its guests – big and small – by now offering a menu fully dedicated to healthy options for kids at its hotels around the world. The Westin Eat Well Menu for Kids engages children through a colorful, playful menu placemat filled with inventive dishes like Build Your Own Fruit Crepes that allow kids to actually play with their food, providing a sense of discovery while imparting the value of healthy eating. The new kids’ menu features a vibrant array of healthful, tasty dishes such as Build Your Own Salmon Niçoise Salad that were created and tested by SuperChefs kids. Each menu placemat is complete with games like “word scrambles” for kids to solve while enjoying their Baby Spinach & Cheese Omelet and educational tidbits on what makes certain foods “super.” In partnership with SuperChefs Creator and Founder Dr. Greg Chang, SuperChefs Advisory Board member and Yale Wellness Manager Lisa Kimmel, and their staff of professional chefs and educators, the new menus were developed to help teach the essentials of balanced nutrition and food preparation.

More Than 50% of Parents Concerned about Healthy Food Options on the Road

Increasingly, guests are concerned not only for their own well-being but that of their children as well. According to the brand’s well-being survey conducted earlier this year, when it comes to food options while traveling, more than half of respondents are most concerned about the limited access to healthy food options and 41% of parents are concerned about gaining weight while on the road due to the limited healthy food options. And how do parents get their little ones to eat their veggies? One third of those surveyed bribe their children by giving them access to TV or smartphones and 30% offer a special sweet treat in exchange for eating a healthy meal. The Westin Eat Well Menu for Kids was designed to combat the challenges parents face, arming them with a seamless way to provide kids with a wholesome, delicious meal.

Westin Gets Fresh with The Juicery

Westin and The Juicery worked with leading a nutritionist to develop an assortment of energizing juices and smoothies designed to enhance well-being and provide fuel for the day. Did you know that 95% of the vitamins and enzymes our bodies need are found in the juice from raw fruits and vegetables? Westin Fresh by The Juicery juices and smoothies are designed to nourish the body and mind with nutrition rich ingredients including beetroot, açai, kale, pomegranate, mint, spinach and blueberries. The Westin Kuala Lumpur is among the first hotels to pilot the new menu, which will be featured at all Westin hotels worldwide by early 2015.

The Business of Eating Well

In addition to the new partnerships and programming with SuperChefs and The Juicery, Westin has also appointed its next expert to the Westin Well-Being Council. Leading the charge of providing insightful and informational content surrounding the brand’s “Eat Well” pillar is Ashley Koff, RD. An internationally-renowned dietician, Koff is dedicated to imparting the value of quality nutrition choices in achieving optimal health. The Westin Well-being Council is a diverse advisory board composed of renowned thought leaders, each of whom aligns with a specific wellness brand pillar. Ashley joins Council members Andy Puddicombe, Headspace Co-Founder and mediation expert, and media mogul Arianna Huffington in guiding and inspiring new initiatives, leveraging proprietary research to inform and introduce new programs throughout the year.

For more information on The Westin Eat Well Menu for Kids, Westin Fresh by The Juicery; The Westin Kuala Lumpur as well as The Westin Langkawi Resort & Spa, please visit www.westinkualalumpur.com or www.westinlangkawi.com

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About SuperChefs

SuperChefs Entertainment Inc. is a company dedicated to teaching kids invaluable cooking skills and promoting healthy eating habits by focusing our animated characters, the SuperChefs of the Universe, on entertaining and educating young children, in all forms of media, about the power and the fun that comes from the joy of cooking, eating nutritious foods, daily exercise and the lifelong impact they can have on their lives. SuperChefs is guided by international experts in the healthcare, culinary, entertainment and academic world and owns the SuperChefs brands, including The Super Chefs of the Universe, a program for younger children aged 4-8 years designed with a ‘super hero’ theme. The SuperChefs, Mira, Spicer, Coco, Potpan, Wrapper and Mixer try to save the universe from the evil Deep Fry and his gang of fast food fiends. Dr. Greg’s SuperChefs Cookery for Kids program is a hands on cooking program designed for kids 8-12 years where “Kids get Cooking!’” Programs are run by the SuperChefs Cookery for Kids Society in schools, community centres, resorts, summer camps and culinary events across North America in partnership with many corporations, government agencies and NGOs. The goal of SuperChefs Entertainment Inc. is to help support the non-profit efforts of the SuperChefs Cookery Society. For more information www.superchefs.tv

About The Juicery
The Juicery is a new approach to healthy drinking and eating, from the experts’ point of view. A juice bar and at heart, we have commissioned leaders in nutrition and integrative medicine to come up with signature recipes that taste as good as they are good for you. In January 2014, The Juicery will introduce its first book, Juice, Blend, Taste (Rizzoli). For a list of locations, please visit www.thejuiceryworld.com.

About Westin Hotels & Resorts

Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed®, delicious SuperFoodsRx® and WestinWORKOUT® studio – have been designed with the guests’ well-being in mind. Westin hotels, with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

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